Search Engine Optimization

Search Engine Optimization


What is SEO?

SEO can be termed as Search Engine Optimisation. It’s the process of attracting traffic from organic, free, natural and editorial search results on the search engines. All the major search engines like Bing, Google, and Yahoo have the primary search engine results where the web pages as well as other content like local listings or videos are shown as well as ranked on the basis of what these search engines consider relevant for the users. Here payment is not involved, as it’s with the paid search ads.

What is essential for SEO?

For understanding what search engine optimisation really signifies, the sentence can be broken down and looked at into different parts:

The quality of traffic- you may attract visitors across the world, but in case they are coming towards your website as Google tells them you are a source for the Apple computers while really you are a farmer who is selling apples, this isn’t good quality traffic. Instead you would like to allure more visitors who’re actually interested in the products and services that you are offering.

Organic results- the advertisements make a prominent portion of a number of SERPs. Organic traffic is the traffic which you do not need to pay for.

How does SEO work?

You may think that SEO is a website that you visit for typing a question into the box and Bing, Google, Yahoo, or any other search engine you are using replies magically with a list of the links to the webpages which could answer all your questions potentially.

This is true. But have you considered what is behind this magical list of links?

So here is how SEO works. Google has the crawler which goes out for gathering all the information about the content which they may find on the net. The crawlers help in bringing all the 1s and 0s very easily back to search engines for building the index. This index is fed through the algorithm which tries matching the data with the query.

An overview

Building SEO friendly website

Once you are all set to start your SEO walk, it is now time to use all the SEO techniques to the website whether it is a new brand or the old one that you are trying to improve.

All these pages would help you in getting started with the basics like choosing SEO friendly domain name to the best practices for the internal links.

Content and the related mark-up

A website is not actually a website till you have the content. But SEO for the content has sufficient particular variables.

On site topics

You have already learned about the onsite topics mainly by delving into the content and the related mark-up. Now it is time to attain the technical information about the robots.txt.

On site topics

You have already learned about the onsite topics mainly by delving into the content and the related mark-up. Now it is time to attain the technical information about the robots.txt.

Link related topics

Go deep into each and everything that you ever wanted to know about the links from the anchor text to redirection.

Evolution of SEO

The Search Engine algorithms frequently change and the SEO tactics evolve as a response to these changes. So, in case someone is giving you advice related to SEO which does not sound quite right, make sure you check with particular topics page. Do not just follow their advice.

Why choose us?

In today's highly competitive world, SEO marketing has become quite important. The search engines serve a lot of users everyday looking for the answers to the questions or for the solutions to the issues.
In case you have a website, an online store or a blog, SEO would be able to help your brand grow and fulfil all your business objectives.

We would help you do just that:

  • Most of the search engine users click on top 5 suggestions in results page. Thus, we would help you take advantage of this and attract visitors towards your website or for driving the customers towards your online store.
  • SEO isn't just about the search engines but efficient SEO practices enhance the experience of the users and the usability of the website. We would help you with these practices for positioning your website on the top of the results of the search engines.
  • The users trust the search engines and getting a position on the top of the search engines for keywords that the user is looking for, increases the trust of the website. We would help you attain that top position.
  • SEO is very useful for social promotions of the website of your business. People who would find your website by looking onto Yahoo or Google will promote it on Twitter, Facebook, and Google+ etc. as well. Thus, our SEO services would help you promote your website across all social media platforms.
Thus, our SEO services would be quite useful for your business.